America may be on hold
but the Internet's not
America Online fought off hordes of angry users and their lawyers over the past two weeks. Users were taking advantage of AOL's new pricing plan, which turned off the service's hourly meter and offered unlimited hours for $19.95 a month. Usage of AOL skyrocketed beyond what the network had predicted, and users started getting busy signals when their modems tried to dial in. As some users grabbed phone lines and wouldn't let them go for fear of not being able to log in again, the problem spiraled, until AOL threatened by action from various state attorneys general had to agree to provide angry customers with refunds.
It was a big story that newspapers and TV stations understandably jumped on. But in their haste they got two things awfully confused: AOL and the Internet itself.
Predictions of "Internet traffic jams" have been bouncing around for so long now that some clueless news editors jumped when they heard about AOL's woes. Here it was Internet gridlock! And that's how they spun the story. Even the careful New York Times blew its Page 1 headline: "Pushed by States, America Online Agrees to Refunds in Internet Jam," it announced.
Now, doubtless, large numbers of AOL's phone-line-hogging users were in fact using the service to access Internet-based Web sites or to send e-mail across the Net to users outside of AOL. But the problem was exclusively with AOL, not the Internet. There was no "Internet Jam"; if anything, the fact that AOL users were having a hard time accessing that network probably reduced a little of the load of Internet traffic.
AOL doesn't own enough modems to keep its customers happy right now. That's a problem for AOL, not for the Internet. The Internet has its own long-term traffic concerns, and there are all sorts of efforts underway to improve its infrastructure, increase capacity by adding backbone lines and provide faster, more reliable service. Someday maybe there'll be a real "Internet Jam." And maybe by then the mainstream media will be able to distinguish one kind of network from another.
-- Scott Rosenberg
Feb. 6, 1997
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