+ s a l o n + c o n t a c t u s + a r c h i v e s + t a b l e t a l k +

[Sound Salvation]
B Y + S A R A H + V O W E L L


Compilation creep
If Starbucks doesn't have a soundtrack to suit your lifestyle, maybe the Postal Service will.

i'm a very musical girl, and when I go shopping for underwear, I don't want to buy just a new brassiere, I'd like to be able to pick up a little Schubert on the side. And guess what? This is my decade! I can walk into any Victoria's Secret and pick up compact discs like "Passion and Pleasures: Schubert" or "Two Hundred Years of Romance: Mozart" along with a new bath robe or whatever. One-stop shopping! Apparently, lingerie customers worldwide are so anxious to get home to try out their slinky new purchases that they're too hot and bothered to mess with record stores.

Have you noticed this trend -- that you can't buy sheets or a new big knife or even a cup of coffee lately without being offered a compilation CD with the retailer's name on it? Stores seem so interested in curating your life -- picking the food you eat, the chair you sit on, the alarm clock you get up to -- I'm surprised they've stopped at music. Next thing you know, Urban Outfitters will be telling you not only how to dress, or that Sebadoh's a good band, but who to vote for, too. My knee-jerk reaction upon seeing these compilation CDs was a music snob's disdain. How dare Starbucks soil the purity of Billie Holiday by sticking her on "Hot Java Jazz"? What business does Pottery Barn have in dabbling in the who-cares genre of acid jazz? Should Williams-Sonoma be using Bing Crosby to sell picnic baskets with that smooth old song "Watermelon Weather"?

Then I calmed down. I've gotten kind of used to capitalism by now, haven't you? For one thing, I've always secretly adored compilations. Let's face it, most musicians only record two or three truly great songs in their careers, and I'd rather sit through an hour of various greatness than an hour of pointless filler by someone who never had any business seeing the words "long play" next to their name. I have never liked the Jam, for instance, but I love their single "In the City," so its appearance on Rhino's "Anarchy in the U.K.: U.K. Punk I" is plenty 'nuff Jam for me.

Why is respectable Capitol Records' lounge compilation "The Crime Scene" (purchased at respectable Tower Records) necessarily superior to, or any less money-grubbing than, Pottery Barn's "Martini Lounge"? Both albums contain Vicki Carr's "The Silencers," but can you guess which one includes drink recipes for the cocktail nation? Wrong. It's Capitol who tells you how to make a Screwdriver, Bloody Mary and a Side Car, not the store that sells shakers and glassware and such. And if you avant-gardists are turning up your noses at buying something as holy as music at a furniture store, then recall avant-père Erik Satie's dream of "furniture music": "You know there's a need to create furniture music, that is to say, music that would be a part of the surrounding noises and that would take them into account. I see it as melodious, as masking the clatter of knives and forks without drowning it completely, without imposing itself. It would fill up the awkward silences that occasionally descend on guests. It would spare them the usual banalities."

While I imagine these retailers see the music they sell as background-friendly, none of them to my knowledge have delved into Brian Eno-type ambience. Starbucks, for example, chooses real songs by take-notice performers like Chuck Berry, Big Mama Thornton and Muddy Waters (ha ha) on its current offering, "Blending the Blues." I had it on as background music, and believe me, when Big Mama started yelping on "Hound Dog," I dropped everything and listened hard. So what if they've stuck her onto the musical equivalent of a business card? Maybe Starbucks ain't never caught a rabbit, but that doesn't mean she ain't no friend of mine -- whether it's here or on a purist's Peacock Records set.

I think other organizations could learn something from these crass, commercial CDs. For years, conservative pundits have been suggesting that the American government should ape the practices of private enterprise in order to become more efficient, ambitious and lucrative. Personally, I hold fast to the old-fashioned notion that governing should be a nonprofit endeavor. But I'm willing to experiment: If retail outfits have successfully marketed themselves through the sale of compilation CDs, then why not the feds? If any organization could use a little more PR perk, it's the U.S. of A. And what better way to accomplish this than by using the entertainment industry (our export product second only to the mighty, mighty soybean).

The Washington, D.C., tourist can visit FBI Headquarters, where the gift shop will offer "Unintelligible at Any Speed: How We Embarrassed Ourselves By Getting All Worked Up Over Figuring Out the Garbled Lyrics of Louie Louie," as well as a series of albums called "Musicians We Keep Files On, Vol. I: That Pain in the Ass John Lennon."

Other federal departments will get make-overs for the '90s. The Postal Service, in a move to spit-shine the fact that it doesn't give a damn whether you get your mail or not, will adopt a bad-boy, slacker image, providing letter carriers with little buttons that say "Whatever" and selling a grunge sampler called "I'm So Tired, Tired of Waiting" in which bands like Alice in Chains do noisy covers of "Que Sera, Sera," "You Can't Always Get What You Want" and "I'm Waiting for the (Mail) Man."

If this idea takes off, the government could hire Tower or like-minded record conglomerates as contractors and set up little music counters in federal buildings nationwide. They'll undertake an ambitious CD singles program, inspiring the Census Bureau to put out the Kinks' "I'm Not Like Everybody Else," the National Archives/Negativland joint effort, "Nixon On Tape," the Health and Human Services collectors edition of Mudhoney's "Touch Me I'm Sick" and even -- behind the counter -- hard-to-find bootlegs of Janet Reno doing "Great Balls of Fire," a Hillary Clinton spoken word original called "Excuse Me For Living" and Al Gore's rap version of "Rockin' in the Free World."

But any record label's success depends on star power, and lucky for us, the lead singer of the American government not only has got the right to sing the blues, he can carry a tune! That is why the crown glory of the compilation program will be "Nobody Knows You When You're Down and Out: A Presidential Plea," a soulful, Southern-flavored collection including Hank Williams' "Alone and Forsaken" and a Forrest Gumpified duet between the Prez and the King singing "Baby, What You Want Me to Do." Who knows? This could work wonders for the commander-in-chief's approval ratings -- if not now, then almost certainly later on. After all, presidencies may come and go, but -- like capitalism -- an album is forever.
July 25, 1997

[sound clip]




BOOKMARK: http://www.salonmagazine.com/columnists/vowell.html

+ s a l o n + c o n t a c t u s + a r c h i v e s + t a b l e t a l k +