Salon | Newsreal: Missing the boat

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Missing the boat
“The film was problematic because of questions whether it would be successful and the fact it was aimed at adults. The stars were not huge and there were no opportunities for product placements. And does Mattel want to make replica Titanics? After one use, you have to buy a new one.”
-- Lesa Ukman, executive editor of IEG Sponsorship Report, a marketing newsletter in Chicago, on the early reluctance by marketers to push product tie-ins with the movie "Titanic." Quoted in the New York Times.
SALON | Feb. 19, 1998

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		`Q U O T E--O F--T H E--D A Y` Missing the boat “The film was problematic because of questions whether it would be successful and the fact it was aimed at adults. The stars were not huge and there were no opportunities for product placements. And does Mattel want to make replica Titanics? After one use, you have to buy a new one.” -- Lesa Ukman, executive editor of IEG Sponsorship Report, a marketing newsletter in Chicago, on the early reluctance by marketers to push product tie-ins with the movie "Titanic." Quoted in the New York Times. SALON \| Feb. 19, 1998