Navigation Salon Salon Technology email print
Arts & Entertainment
Books
Comics
Health & Body
Media
Mothers Who Think
News
People
Politics2000
.Technology
- Free Software Project
Travel & Food
_______
Columnists

 

Also Today

Technology Log
Forest Service tries to duck spam

- - - - - - - - - - - -

- - - - - - - - - - - -

Search Salon


  
Advanced Search  |  Help

- - - - - - - - - - - -

Recently in Salon Technology

The ecology of computer viruses
Who was most vulnerable to the Melissa virus? Those users and companies who'd standardized on a technological "monoculture" -- by adopting tightly integrated software products from one supplier, like Microsoft.
By Jamais Cascio

[04/07/99]

Death by a thousand e-mails
Silicon Follies, Chapter 7: After broadcasting a private e-mail to her whole company, Liz learns just how humiliating her co-workers can be.
By Thomas Scoville

[04/07/99]

Netscape to its online community: You're evicted
As Netcenter's forums fall casualty to AOL-merger cutbacks, participants mourn.
By Janelle Brown

[04/06/99]

Vernor Vinge, online prophet
The author whose science fiction classics predicted the Internet finds that reality is hard to keep up with.
By Andrew Leonard

[04/05/99]

Move over, Dr. Kevorkian
The Growth House Web site points the way to a "Good Death."
By Mike Britten

[04/02/99]

Complete archives for Technology

- - - - - - - - - - - -

- - - - - - - - - - - -

barnesandnoble.com

Search for technology books, software and more at
barnesandnoble.com

Search by: 

 

  
 

Netscape to community: You're evicted

As Netcenter's forums fall casualty to
AOL-merger cutbacks, participants mourn.

- - - - - - - - - - - -

By Janelle Brown

April 6, 1999 | When Netscape officially launched the community area of its Netcenter Web site, just over a year ago, it proudly issued a press release proclaiming its dedication to fostering friendships. "Netcenter Professional Connections is designed to spark lively discussions and give people from all kinds of businesses, large and small, access to exciting and worthwhile dialogue," the release spouted. And: "The key to establishing community on the Web is to enable people to associate with others who have similar interests, concerns and careers."

Netscape's Professional Connections community employed "notable industry observers and consultants" -- well-known technology journalists, Web developers and community builders -- to direct conversation on topics ranging from "Sites That Work" to "Web Culture" to "Tech News Today." As a result, the forums fostered a tight community of tech-oriented chatters whose conversations were a bit more focused and close-knit than you'd typically find on open Web discussion boards.

But last Wednesday, with no warning, the forums were abruptly turned off, the hosts let go, and the community members left to wonder what, exactly, happened to their home. The demise of the community is a byproduct of the AOL takeover of Netscape, but that doesn't help the community members whose online hangout has been suddenly shuttered.

"There's a lot of annoyed users out there. This is not a responsible way for a corporation to run online communities," says Elizabeth Lewis, who until last week was one of the Netcenter community hosts. "Those of us who are in community building for the long haul are concerned about how Netscape did this. It's not so much that they shut the community down -- although I don't think they gave the forums enough of a go -- but it's how they did it."

The Professional Connections forums have undergone several changes since they initially launched in March 1998 -- including a site redesign last November that widened forums so that they were focused on Web development ("Netscape was trying to broaden the scope of the community, trying to be more of a full-service portal, in order to more widely compete with Excite and Yahoo," posits Julie Polito, a former community host). The "Professional Connections" moniker was replaced with the more general "Netscape Community Forums," ostensibly in an attempt to draw a more diverse crowd of people. And some of the high-profile hosts, who were paid $500 a month for their efforts, departed.

Still, the members who chatted daily in the Netscape forums -- and host and member estimates put that number in the low thousands -- found it an exceptionally valuable place to hang out online. "It was more intellectual than most communities, in my opinion. The topics were quite deep," says Nellie Vrolyk, a microbiologist from Canada who participated in the forums for over a year.

"I learned quite a bit from the hosts and was able to take some of those skills and implement them on my site," says John Einhorn, an information systems manager from Indiana who used tips and connections he made in the e-commerce forums to build his online store, The Cap Shack. "This was the first type of online community that I was interested in -- most seem to degrade to sexual innuendos after three questions. It was a refreshing change."

When AOL purchased Netscape in November, however, most of the community members and hosts suspected that changes were inevitable. As expected, Netscape soon decided that it would be letting some of the hosts go and consolidating the forums from 20 specific topic areas to just 6 general ones. That redesign took place on Friday, March 26, and though many of the community members grumbled about the changes, a lot still stuck around.

 Next page | "The shutting down took us totally by surprise"


 


 

Salon | Search | Archives | Contact Us | Table Talk | Ad Info

Arts & Entertainment | Books | Comics | Life | News | People
Politics | Sex | Tech & Business | Audio
The Free Software Project | The Movie Page
Letters | Columnists | Salon Plus

Copyright © 2000 Salon.com All rights reserved.